Renowned British chef Gordon Ramsay has joined forces with a US television network to introduce “Bite,” a groundbreaking brand that seamlessly blends food and entertainment. In a statement released via Deadline, Ramsay expressed his excitement about this innovative venture, stating that Bite represents the culmination of his nearly two-decade partnership with television. He emphasized that Bite aims to merge all the experiences, excitement, competition, and personality cultivated over the years into a unique, unified food and lifestyle venture.
Ramsay, who is 57 years old, further elaborated on the brand’s mission, highlighting its commitment to satisfying every palate of food enthusiasts worldwide. Bite promises to offer a captivating range of original series, compelling food narratives, and abundant digital content that will engage audiences on a global scale.
One of Bite’s notable collaborations is with top cookware brand HexClad, marking its first venture into consumer products. Additionally, Bite Digital Network will serve as the brand’s digital and social content hub, showcasing original series such as “Idiot Sandwich,” inspired by Ramsay’s viral meme, and “Next Level Kitchen,” a digital companion to his latest show “Next Level Chef.” The brand will also introduce “Bite Digital Originals,” featuring emerging culinary talents and personalities.
Rob Wade, CEO of the US TV network, expressed confidence in Bite’s potential to become a leading culinary destination globally. He praised Gordon Ramsay and his team at Studio Ramsay Global for assembling all the right elements to deliver vibrant and genuine food-centric entertainment and experiences. Wade emphasized that Bite offers a comprehensive one-stop culinary destination, catering to the diverse tastes of audiences worldwide.
In addition to its digital presence, Bite will extend its influence into publishing, consumer goods, live events, experiences, and apps. With Gordon Ramsay’s expertise and the backing of a reputable television network, Bite is poised to redefine the intersection of food and entertainment, offering audiences a delectable feast of culinary content and experiences.
