{"id":27409,"date":"2025-04-11T03:59:54","date_gmt":"2025-04-11T03:59:54","guid":{"rendered":"https:\/\/theasiantelegraph.global\/?p=27409"},"modified":"2025-04-11T03:59:55","modified_gmt":"2025-04-11T03:59:55","slug":"building-a-strong-national-brand-requires-joint-efforts-from-the-private-sector-and-the-govt-ahsan","status":"publish","type":"post","link":"https:\/\/theasiantelegraph.global\/?p=27409","title":{"rendered":"Building a Strong National Brand Requires Joint Efforts from the Private Sector, and the Govt, Ahsan"},"content":{"rendered":"\n
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Islamabad \u2013 Federal Minister for Planning, Development, and Special Initiatives, Ahsan Iqbal, chaired a high-level stakeholder consultative meeting today, bringing together leading figures from Pakistan\u2019s leading brands, private sector, industry, and branding experts. The meeting was held to develop a unified strategy for building a strong national brand for Pakistan and building and promoting national brands, especially SMEs to support and promote the export sector as part of the broader economic transformation vision.<\/p>\n\n\n\n

Prominent attendees included CEOs and senior representatives from Unilever, PepsiCo, Khaadi, Rasta, Discover Pakistan, K&N\u2019s, LABELS, Ideas, Telenor, Jazz, Gul Ahmed, English Biscuits, Sana Safinaz, PTCL\/Ufone, Mind Map Communications, Hub, D\u2019Hamidi, Prestige, CEO Club and brand specialists like Mr Zohair Khalique, Mr Arslan Akbar among others. Member Development Communications Ms Amena Aly Kamaal, Member Private Sector Mr Sohaib Hassan, and senior officials from the Ministry of Planning were also present.<\/p>\n\n\n\n

In his opening remarks, Minister Ahsan Iqbal emphasized the importance of corporate and national branding in unlocking Pakistan\u2019s economic potential, particularly in enhancing exports. He stated that the government has recently launched \u201cUraan Pakistan \u2013 National Economic Transformation Plan,\u201d a bold and ambitious roadmap to position Pakistan as a trillion-dollar economy by 2035. A key pillar of this plan is the development of the \u201cMade in Pakistan\u201d brand to boost exports and enhance the country\u2019s visibility in global markets.<\/p>\n\n\n\n

He underscored that the success of this vision depends on the active collaboration of the public and private sectors. “Our national identity is reflected in the products we create and how we present them to the world. By promoting our goods and services, we are directly elevating Pakistan\u2019s national brand,\u201d the Minister said. \u201cWe must take ownership of our image and build a distinct, positive identity that resonates globally.\u201d<\/p>\n\n\n\n

Ahsan Iqbal stressed the need to leverage Pakistan\u2019s cultural richness, entrepreneurial spirit, and innovation through structured and strategic branding initiatives. He noted that national branding is not the sole responsibility of the government; rather, it requires a shared commitment from industry, media, and civil society. \u201cTo present Pakistan as a forward-looking and progressive nation, we need to invest in our brand with intention, discipline, and consistency,\u201d he said.<\/p>\n\n\n\n

Highlighting a concerning trend, the Minister also remarked on the frequent negative portrayal of Pakistan by its own citizens. \u201cJust like a respectable family member avoids actions that may tarnish the family\u2019s reputation, we must also refrain from demeaning our own country. Unfortunately, we often see people speaking ill of the nation instead of promoting its strengths,\u201d he added.<\/p>\n\n\n\n

During the meeting, the Minister announced that the Government is working towards establishing a National Center for Brand Development (NCBD), a flagship initiative aimed at strengthening Pakistan\u2019s brand presence on the global stage. The center will work to revitalize the \u201cMade in Pakistan\u201d label, reshape global perceptions of Pakistani products, and support small and medium enterprises (SMEs) in developing globally competitive brands.<\/p>\n\n\n\n

Minister Ahsan Iqbal called on the participating CEOs and branding experts to contribute ideas for a unified brand tag for Pakistan that can become the country\u2019s identity in international markets. He emphasized that creating this unified tag is essential for positioning Pakistan distinctly in the global marketplace.<\/p>\n\n\n\n

Participants expressed unanimous support for long-term continuity of strategic government initiatives such as Uraan Pakistan. They stressed that consistent economic policies and long-term branding efforts are vital for sustainable economic growth and global competitiveness. Each participant shared the needs, challenges and opportunities for building the country brand and exportable brands.<\/p>\n\n\n\n

In closing, the Minister reiterated the government\u2019s commitment to working closely with all stakeholders to shape a strong, confident, and globally respected national identity. He thanked all attendees for their valuable insights and reaffirmed that this collaborative spirit is essential for driving Pakistan\u2019s journey towards economic transformation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Islamabad \u2013 Federal Minister for Planning, Development, and Special Initiatives, Ahsan Iqbal, chaired a high-level stakeholder consultative meeting today, bringing together leading figures from Pakistan\u2019s leading brands, private sector, industry,… <\/p>\n","protected":false},"author":8,"featured_media":27410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[98],"class_list":["post-27409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","tag-federal-minister-for-planning-and-development"],"_links":{"self":[{"href":"https:\/\/theasiantelegraph.global\/index.php?rest_route=\/wp\/v2\/posts\/27409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theasiantelegraph.global\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theasiantelegraph.global\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theasiantelegraph.global\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/theasiantelegraph.global\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27409"}],"version-history":[{"count":1,"href":"https:\/\/theasiantelegraph.global\/index.php?rest_route=\/wp\/v2\/posts\/27409\/revisions"}],"predecessor-version":[{"id":27411,"href":"https:\/\/theasiantelegraph.global\/index.php?rest_route=\/wp\/v2\/posts\/27409\/revisions\/27411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theasiantelegraph.global\/index.php?rest_route=\/wp\/v2\/media\/27410"}],"wp:attachment":[{"href":"https:\/\/theasiantelegraph.global\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theasiantelegraph.global\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theasiantelegraph.global\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}